The home of our localization guidelines: the global source of truth, a living example, and the tools to build your language. Whichever market you write for, start here.
Every linguist follows the same path. Read the principles, feel them lived in one language, then recreate them in yours. You don’t need to speak Portuguese — the example is there to show what “great” feels like, not to be copied.
Start with Layer 1 — the global guidelines. In English, for everyone. It defines why we write the way we write: tone, UX writing, accessibility, and the primary challenge of each of the ten languages.
Open the Portuguese (PT-BR) example. It’s the principles brought fully to life in one language. Don’t translate it — study how it sounds, how it handles gender, length, placeholders and tone, then aim for that level in your own language.
Fill in the authoring template, in your language. Keep the universal parts, recreate the local ones, add any section your language needs. Then it’s reviewed against the rubric and published here.
Don’t translate the example.
Recreate it in your language.
A translated guide is worthless: every example has to be born in the target language and culture. The principles are global. The voice is yours to bring to life.
Four pieces. The first two are guides you read; the last two are tools you work in.
The global principles. Why we write the way we write — tone, UX writing, accessibility, and the key challenge per language. The bar for every market.
The principles fully alive in one language: tone, transcreation, gender, placeholders, truncation, email, testing. Your reference for what “great” feels like.
The scaffold you fill in, in your language. Universal parts to keep, local parts to recreate, and room to add sections your language needs. Pre-flight decisions up front.
One page, nine criteria, two review passes. How a finished guide is checked before it’s published — native quality plus system consistency.
Portuguese is the model. German and Spanish run as the in-house pilot to prove the kit. The rest follow with agency partners, using the same proven package.
The principles are global.
The voice is yours.